Milan Fashion Week is an event that I don’t like to miss out on.
It starts with Milano Unica, a fair for the new trends in textile production.
The big opening conference surprised me a lot.
The trends of the future are not about new colors, new patterns, or new styles of fabric. The main focus among fabric producers is sustainability. According to WGSN, the Global Trend Authority, as resource scarcity puts pressure on the industry, innovation will drive a host of biomaterials that point towards a greener future. There will be a focus on doing better with less; taking stock of waste fiber, surplus materials, and garments; and building longevity and value into products.
One of our brands, Marisé Perusia, was founded on this idea. It is fascinating to learn more about their production process and how they refrain from impacting the environment. A young entrepreneur, Roberto, has decided to use only sustainable fabrics:
Bamboo – This pure cellulose fiber can be grown without the use of chemical fertilizers, pesticides, or defoliants.
Organic cotton – Grown with very low environmental impact as the soil is naturally fertilized, without the use of pesticides, chemicals or toxic fertilizers. Thanks to its rapid growth, a harvest can take place every 23 years, thus avoiding the devastating processes of deforestation.
Hemp – A fiber that is obtained from the processing of the fibrous component in the stem of the plant itself. Hemp is eco-friendly and very easy to grow.
Nonviolent silk – Also known as Ahimsa silk or peace silk, it is produced from cocoons without killing the pupae inside and without sacrificing animal life.
Marisé fabrics, besides being environmentally sustainable, are also breathable and hypoallergenic. This makes them friendly to human skin and they can even help to stimulate blood circulation.
“Bio-facture the future” means producing new fabrics using recycled materials, recycled clothing or even recycled plastics in order to minimize our negative impact on the environment. Every action counts in this journey of redefining the world’s relationship with environmentally damaging materials.
We love this idea and fully support it.