These people do not care about famous brands but do care about having an item which is made out of the highest value raw materials. They are looking for unique, one-of-a-kind masterpieces, and are able to appreciate the fact that these creations are real gems.
Many common fashion lovers coming to Milan will go to the famous “Via Montenapoleone” where they will find the biggest and most famous brands, but only few will go to the lesser known areas of the city to look for the small boutiques, which are usually on the side streets.
There, however, you can find unique products created using the best raw materials, the highest craftsmanship, and with personal care by small-scale Italian artisans.
But this is pretty high-grade stuff, only for those true fashion connoisseurs.