Real connoisseurs of fashion who appreciate the best quality
During my travels in the past, I often found myself traveling to Moscow along with the many Russian tourists on their way back from shopping in Milan. They were on this Sunday evening return flight with plenty of shopping bags covered with logos from the famous Italian brands.
A Russian colleague explained to me that middle-class Russians go to Turkey to shop while the higher classes go to Milan or Paris. A lot of these people would never buy a fashion product without the logo of a famous brand on it. For many of them, the brand name means that the quality is 100% assured. The price also seems to be right.
But there is another group of people, those real connoisseurs of fashion who appreciate the best quality and who do not pay attention to whether the product has a well-known logo.
These are the true lovers of quality who do not simply want to show off, but who care about their own comfort and appreciate a product for its excellence.
These people do not care about famous brands but do care about having an item which is made out of the highest value raw materials. They are looking for unique, one-of-a-kind masterpieces, and are able to appreciate the fact that these creations are real gems.
Many common fashion lovers coming to Milan will go to the famous “Via Montenapoleone” where they will find the biggest and most famous brands, but only few will go to the lesser known areas of the city to look for the small boutiques, which are usually on the side streets.
There, however, you can find unique products created using the best raw materials, the highest craftsmanship, and with personal care by small-scale Italian artisans.
But this is pretty high-grade stuff, only for those true fashion connoisseurs.