How I met Monnaluna
It had been a really hot summer and was about 43°C in the evening when, after a long journey from Marche, passing through Perugia, I finally arrived in Florence.
I had agreed to meet Giovanna, the owner of the Monaluna Fashion Brand, a dynamic, elegant, and beautiful woman.
I walked through the center of this beautiful city of art, crossing the famous Ponte Vecchio bridge on my way to Pitti Palace. In July, Florence was completely full of life and there were tourists everywhere. I arrived in Pitti Square where, besides the famous museum in Pitti Palace, you can find the most important European institute for art, fashion, and design.
This was the perfect place to find this unique brand. In the end, I found myself on a very picturesque narrow street where I came across an italian artistic boutique with magnificent bags and shoes on display in the shop window. This was the Monaluna boutique.
Giovanna welcomed me like an old friend. Even though she was very busy, she was very curious to learn about our project and my journey across Italy hunting for unique handmade masterpieces created by Italian artisans. Giovanna expressed a lot of enthusiasm for her artwork.
She started as a goldsmith making unique pieces of jewelry. She then set out on a new challenge as a bag designer and creator of unusual shoes with Swarovski crystals attached to them. I was truly impressed by her masterpieces.
While sitting in Giovanna’s boutique, my first female impulse was the desire to try on and buy absolutely everything.
Starting with the shoes, whose Swarovski crystals were personally added by Giovanna, and finishing with the bags. When I touched them, I could feel their quality and the maniacal care taken in designing them.
Giovanna also showed me her goldsmith laboratory located under the boutique. She and her husband create jewelry with their own hands.
She also told me about all of the challenges that a small artisan faces when going up against the big players. But, at the same time, I could feel a lot of positive energy from her and sense the great joy that this work brings to her.
I could feel all of that love and passion translated into her masterpieces.
I left Florence with a big smile on my face, grateful to have had an opportunity to meet someone like Giovanna, a real artist and a real businessperson, unique and very special. I felt like I was coming back out of the magical world of art and passion.