The dream of the two people who had a vision. They had a passion for genuine Italian fashion. These two people enjoyed hunting for unique products that could not be found just anywhere. Products that would create a WOW effect.
Claudio, a 100% Italian guy, has over 25 years of experience in fashion advertising and has worked closely with famous Italian photographers and designers. Claudio is, above all, a connoisseur of good taste and quality fashion – but does not always require luxury. Claudio puts a lot of attention into each detail of his outfit every day. 🙂
Agni, a 100% Polish girl, has been living in Italy for the past 16 years. For her job, she had to travel across different countries. She then realized that there is a lot of passion and affection for the Italian lifestyle, food, and fashion, but what is offered abroad, however, has little to do with the brands truly Made in Italy.
Both of us realized that there is a huge gap between what we like and what is offered in many other countries. Outside of some luxury brands, the rest do not deserve their Italian name and are not worth the price.
Even in Italy, you can find places with goods produced by foreign entrepreneurs labelled as Made in Italy. But again, those goods have nothing to do with true Italian design and with the genuine Made in Italy brand.
For all of these reasons, we started to dream about bringing our passion to foreign countries, scouting out good products with 100% genuine Italian quality and craftsmanship and to share with you the fascinating histories of these small family brands.
We have travelled all over Italy to meet artisans, those true artists for whom craftsmanship has been a family treasure handed down over generations. Those places where a grandparent started a business and to this day their grandchildren appreciate this treasure of know-how and high-quality handmade products, enjoying to this day their ability to design new masterpieces with the scent of tradition.
It is really fascinating to speak with those families and see the great passion in their eyes. For them, each product is unique, handmade with real love and heart. This is not mass production for anonymous clients – they personalize each product and are really interested in knowing whether the final client is happy with their creations or not.
We have just started but will continue our hunt for new WOW effect brands that are hard to find outside of Italy. Our vision and goal is to bring this magic closer to you.
This is just the beginning of our journey. Stay tuned for updates!
Looking forward to writing for you 🙂